Why Ford's focus is best in the business

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Alan Mulally turns 65 this week. You might not know the name, but you surely know the company he leads. Mulally is the CEO of Ford. While General Motors and Chrysler were heading blindly over the edge of the cliff during the global financial crisis, Mulally steered his company in a very different direction, and as a result, Mark Riston, MBS associate professor of marketing predicts that Ford is going to enjoy a remarkable five-year period of success.

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