Mark Ritson

Mark Ritson began his career as an Assistant Professor of Marketing at the Carlson School of Management, University of Minnesota and then went on to join the London Business School in 1999. Professor Ritson was among the highest rated instructors at LBS and taught both the Marketing 'core' of the MBA program and Brand Management, his specialist area. In 2002 he was awarded the Best Teacher Prize at LBS.

Mark's research focuses on marketing communication and branding. In 1995 he was awarded the Best Paper prize by the European Marketing Academy for his work on Advertising Literacy. He was also the recipient of the 2000 Robert Ferber Award, one of the most prestigious awards in marketing, for his article "The Social Uses of Advertising". He writes a weekly column for Marketing, the UK's leading trade magazine, and is currently shortlisted for the PPA Columnist of the Year award.

Mark also works extensively as a consultant on branding and marketing for some of the world's leading organisations. His clients include McKinsey, Roche, HSBC, Zenith Optimedia, adidas, Ogilvy, 3M, Bacardi Martini and Deutsche Bank. For the last three years he has been the brand consultant for LVMH in Paris and London